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Wellness range of topical pain relief and muscle care rolls out to 3,000 stores next month.
May 19, 2023
By: Christine Esposito
Editor-in-Chief
Will Perform, the “performance care” wellness brand created by Serena Williams, is expanding its distribution into Walmart. The lineup, which includes topical pain relief and daily muscle care solutions, is available now at Walmart.com and will be rolling out to more than 3,000 Walmart stores nationwide this June. The expansion comes less than one year after the brand launched DTC in December 2022 and in Target stores in March 2023. With the Walmart stores online, Will Perform will be availab...
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